Email templates
Eight emails for the high-leverage moments — first touch, no-show recovery, breakup, renewal. Each one is short, specific, and written for a buyer who reads on a phone in a Tesco queue.
All email templates
Breakup email
The "I'll stop reaching out unless..." breakup email. Closes 5-10% of dormant deals by giving the buyer permission to say no. Send as the last touch in a cadence.
Use this template → Cold outbound to early-stage SaaS foundersCold outbound to a SaaS founder
A 90-word cold email template for reaching out to SaaS founders. Pattern-interrupt opener, concrete insight, soft CTA. Tested against generic outbound and lifts replies 2-3x.
Use this template → Prospects who missed a booked demoDemo no-show follow-up
A no-blame follow-up email for prospects who missed their booked demo. Recovers 25-40% of no-shows when sent within four hours of the missed call.
Use this template → Inbound MQL after a content downloadFirst touch with a warm lead
A 120-word first-touch email for inbound MQLs who downloaded a content offer. Acknowledges the download, qualifies softly, books a 15-minute call.
Use this template → First call wrap-up within two hours of the meetingPost-demo recap
A structured recap email sent within two hours of a discovery call. Restates the problem, summarises fit, lays out next steps with dates. Reduces deal cycle by 5-10 days.
Use this template → Proposals five to seven days old with no replyProposal follow-up — week one
A low-pressure nudge email for a week-old proposal that's gone quiet. Surfaces objections without demanding a yes/no. Generates 30-50% response rate from cold deals.
Use this template → Asking a delighted customer for a warm introReferral ask
A non-cringe referral ask email for happy customers. Names specific people, gives the customer a copy-paste introduction, and makes the ask easy to say yes to.
Use this template → Low-engagement customers 60 days before renewalRenewal nudge — quiet customer
A pre-renewal email for a customer who hasn't logged in much. Surfaces churn risk early, opens an honest conversation about value. Increases retention by 8-15 points.
Use this template →