Low-engagement customers 60 days before renewal

Renewal nudge — quiet customer

Send 60 days before renewal to any customer whose product usage has dropped below baseline in the last 30-60 days. The aim is to either re-activate the relationship or surface the churn early — not to hard-sell the renewal. Pair with a calendar link and a specific named usage stat. If they're a heavy user, do not send this — send a thank-you and a heads-up about pricing changes instead.

Use this in Tonic Desk Email template

The template

Ready to copy

Subject: Quick {{your_product}} renewal check-in for {{company}}

Hi {{first_name}},

Your renewal is coming up on {{renewal_date}} and I wanted to get ahead of it.

Looking at the data, {{company}}'s {{your_product}} usage has been quieter than usual — {{usage_stat}}. That can mean a few things: a team change, a workflow shift, or that the value just isn't landing the way it was when you signed up.

Before we send the renewal paperwork, can we book 20 minutes to talk through what's changed? If {{your_product}} isn't earning its keep anymore, I'd rather hear that and figure out whether to right-size the plan, pause, or wind it down cleanly. If something else is going on, we can usually fix it.

Here's my calendar: {{calendar_link}}

**Subject:** Quick {{your_product}} renewal check-in for {{company}}

Hi {{first_name}},

Your renewal is coming up on {{renewal_date}} and I wanted to get ahead of it.

Looking at the data, {{company}}'s {{your_product}} usage has been quieter than usual — {{usage_stat}}. That can mean a few things: a team change, a workflow shift, or that the value just isn't landing the way it was when you signed up.

Before we send the renewal paperwork, can we book 20 minutes to talk through what's changed? If {{your_product}} isn't earning its keep anymore, I'd rather hear that and figure out whether to right-size the plan, pause, or wind it down cleanly. If something else is going on, we can usually fix it.

Here's my calendar: {{calendar_link}}

{{your_first_name}}

{{first_name}}: Customer's first name
{{your_product}}: Your product name
{{company}}: Their company
{{renewal_date}}: Their renewal date
{{usage_stat}}: Specific usage metric, e.g. "active seats down 40%"
{{calendar_link}}: Your booking link
{{your_first_name}}: Your first name

Skip the copy-paste

Use this in Tonic Desk

Import this email template into Tonic Desk in one click. Variables auto-map to your contact and deal fields, so the next send is a single keystroke away.

Import to Tonic Desk More email templates

Renewal nudge — quiet customer

The template

Variables you'll need to swap in

Use this in Tonic Desk

Ready to refresh your CRM?