(Team bios below are placeholder — real intros coming soon.)
We built the CRM we wanted to use
Every CRM starts simple. Then it adds features. Then add-ons. Then mandatory onboarding fees. Then you need a consultant to set it up and a full-time admin to keep it running.
We've been on both sides of that story. We've paid $100/seat for software our team used at 20% capacity. We've sat through demos that lasted longer than our sales cycles. We've watched invoices grow while feature adoption didn't.
Tonic Desk is the CRM we wished existed. Clean, fast, and honest about what it costs.
What we believe
Your CRM should work for you, not the other way around. If your sales team avoids logging into the CRM, the CRM is the problem — not your team.
Pricing should be simple. If you need a spreadsheet to calculate what your CRM will cost, something has gone wrong. Every feature in your plan should be included. No add-ons. No surprise invoices.
Migration shouldn't be painful. Switching CRMs sounds like a nightmare. It shouldn't be. Import your data in 12 minutes and get back to selling.
Who we are
A small team building one product. Four of us are pictured below; a handful of contractors and advisors round out the rest.
Sarah Okonkwo — Founder & CEO. Previously sales ops at two B2B SaaS companies that got acquired; built her first CRM out of a Postgres database and a stack of bookmarks before deciding to build a real one.
Marcus Hendriks — Co-founder & Engineering. Twelve years of backend engineering, the last six in CRM-adjacent infrastructure. Believes the only good database is one you can grep.
Priya Ramanathan — Design. Came from a design agency, then went in-house at two SaaS companies. Hand-builds CSS, refuses to use Tailwind, knows which battles to fight.
Robin Hayes — Customer success & content. Wrote most of the Tonic Desk blog. Previously a startup operations person. Reads every support ticket personally.
Contact us
Have questions? Want a demo? Just want to chat about CRM frustrations?
Email: hello@tonicdesk.com